Incense-smelling ceremonies were the practice of court nobles, feudal lords and other wealthy people. Among commoners as well, while they may have lacked access to genuine fragrant woods, there was much fascination with them, adn they are frequently featured in works of Kabuki and Joruri theater. The word kyara, meaning aloeswood, even became a general term for "something wonderful". Hair wax that evokes the scent of aloeswood was extremely popular as well. Experience the fragrance, and understand why it was the most highly prized of scents.